Digital Marketing Manager

Technource is looking for Digital Marketing Manager
to join our global development team

Job Details
Digital Marketing Manager
IT /Software Services
4+ years
At par with industry standard
Bopal, Ahmedabad

Job Description:

 

  1. Keyword Strategy:
  • Develop and implement complete keyword strategies to improve our content’s search engine rankings.
  • Identify and capitalize on valuable keyword opportunities that competitors may have utilized or overlooked.
  • Optimise existing content to maximise its search engine performance.
  1. Link Building:
  • Establish strategic partnerships with reputable websites to enhance our backlink profile.-
  • Improve the quality and relevance of our inbound links to boost domain authority.
  • Monitor and mitigate potential negative SEO impacts from low-quality or spam links.
  1. Data Analysis:
  • Utilise analytics tools to gain insights into user behaviour and search trends.
  • Forecast SEO performance and adjust strategies based on data-driven predictions.
  • Provide actionable recommendations based on comprehensive data analysis.
  1. Content Optimization:
  • Collaborate with content creators to ensure SEO best practices are integrated into all forms of content.
  • Ensure our content strategy aligns with both user intent and search engine algorithms.
  • Implement measures to address and prevent issues related to duplicate content.
  1. Technical SEO:
  • Collaborate with the development team to implement technical SEO improvements, focusing on site speed, crawlability, and mobile optimization.
  • Identify and resolve technical issues that may impact search performance, such as 404 errors and broken links.
  1. Competitive Analysis:
  • Monitor and analyse competitors’ SEO strategies and performance.
  • Develop and implement strategies to maintain a competitive edge in search rankings.
  • 5+ years of SEO experience, mostly in the Software development  industry.
  • Proficient in using web analytics tools like Google Analytics, Search Console, SEMRush, Ahrefs, and SimilarWeb, with strong project management skills to drive multiple SEO initiatives that boost organic traffic
  • A data-driven self-starter, capable of analyzing metrics to forecast outcomes and eager to scale SEO efforts.

PERKS AT TECHNOURCE

Flexible-work-schedule
Flexible work schedule
Leave Encashment
Leave Encashment
Health Insurance
Health Insurance
technical-training
Technical and non technical training
personality-development
Soft - skill and personality development
Rewards
Rewards through Sodexo cards

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