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Magento Vs Shopify: Which is Optimal for Your eCommerce Business?

Introduction

According to statistics, 55.1% of the world’s population used the internet, whereas according to logistics, 54% of the millennials prefer online shopping, this shows that the majority of people browse the internet daily and every third person is familiar with online shopping from e-commerce stores.

E-commerce stores, an online platform, is used for buying and selling products and ease the life of living beings because it carries almost every single product with it. In addition to the massive amount of products, the design, appearance, theme matters a lot as these tools determine the amount of time spent by a user on the website. In business terms, the development of an interactive website is essential for presenting the real image of the business in front of clients.

Moreover, it is significant for customer engagement as the survey clears that more than half of customers share their shopping experience with friends, family, and colleagues. In essence, the e-commerce store needs a reliable web development platform, which welcomes custom tools and stick-to-itiveness to get the desired bar of throughput graph.

Magento and Shopify are already in the market and from the last years’ e-commerce stores have adopted them for website development. But as the competition in the market increases, the deep analytics and incisive acquaintance of these tools are also on a top-tier level. In this article, we will discuss the difference between Magento and Shopify, and in the end; we will conclude that which one is better for your business’s environment.

Difference of dimension: Scale, Size, Sales

Both Magento and Shopify offer different services and approaches for web development. Depending on the size and volume of your business, you can select your required level of model and edition. There are four pricing plans of Shopify named as;

• Lite Shopify: One of the cheapest options for building an online store and advertising on Facebook.
• Basic Shopify: It comes in handy when you’re just at the beginning of your business.  It includes all the options necessary for operating online stores.
• Advanced Shopify: Most companies adopt this pricing plan when they are planning for the successful growth of the business.
• Shopify Plus: Although this is one of the highest pricing models of Shopify it has advanced features for scaling up the business revenues.
• On the other hand, Magento gives two useful editions to its client;
• Community Edition: As the name shows it is a free and open-source platform supported by worldwide communities and intelligent developers.
• Membership Edition: Pre-eminent edition to gain high-level customer satisfaction and a promising plan to stand out from the queue.

Difference of templates: Themes, Techniques, Tactics

While discussing themes, each of them offers multiple templates, designs, and styles. The Magento platform allows you only twelve professional designs; on the contrary, Shopify brings more than sixty designs. Though Magento also enables you to create your custom theme for this you must have coding experience and expertise or you have to hire experienced Magento developers.

Thus it sounds like, with Shopify, you can select more options for the perfect appearance of a website. The use of animations, flipping products, and the creation of a newsletter can take place through both techniques, but Shopify seems to be a realistic approach than Magento because Magento requires a lot of time, money, and coding.

Difference of range: Effective, Extensive, Efficiency

For boosting the bottom line of e-commerce business, owners need effective options, flexible platforms, compatible tools as well as an extensive environment, which is capable of exploring innovations, opportunities, and advanced abilities. As the success rates of business depend on having the interior and exterior tools, the extensions become necessary when you’re planning for higher business growth and expansion.

The Magento platform takes your business to next level because it has a wide range of libraries, extensive management tools, marketing campaigns, and responsive apps options. It permits the stores to collaborate with marketing, advertising, and promotion tools, and it doesn’t need any coding experience for this. Shopify also has a wide-range library, but it can’t be comparable with the management provided by the Magento platform. In short, when a business needs both local and international clients, then Magento is a perfect solution.

This expansion becomes fruitful when you’re running a warehouse business, a landscape of products and services. Since the warehouse business has insightful activities; tracking of products, identification of items, updating shelves according to weather, season and time, shipments and safe transaction, or in other terms, need of inventory management platform. Therefore, for such types of businesses, selects Magento.

Furthermore, SEO, which is the king of the internet, is a powerful approach to tackle the audience. Though both platforms yield SEO tactics for an e-commerce platform but Shopify has cost-effective strategies as compared to Magento.

Difference of use: Cognizance, Control, Community

*Image source: https://aionhill.com/magento-vs-shopify-2017
Up to now, we have discussed all the functions necessary for building the e-commerce store. But tools like easy to understand, simple to learn, straightforward to use are always come first because sometimes, these things are necessary to break the market wall. The reason is, running an online store is not a piece of cake, and platforms similar to Shopify wins the heart of non-technical users. The atmosphere provided by Shopify doesn’t involve any complications, technical issues, and coding complexities, thus it works best for the non-technical workplace.   The navigation options, drag-and-drop tools, stress-free interface, easy custom options, 24/7 phone support, user-friendly atmosphere, are all essential tools of Shopify as compared to Magento. But Magento has a large community platform and forum for solving your issues and problems. The image above shows the diverse market share of the two platforms geographically.

Conclusion

By now, after reading the above explanation, you’re at the point to pick the right platform for the e-commerce business. If you’re facing security issues, hosting problems, technical failures, and design complexity, then Shopify is a stellar option and if you have a development team and now you’re heading towards the notable growth of online stores, then selects Magento. Magento expands your business through its membership edition, whereas Shopify creates a stress-free environment.